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For a Citibank Campaign to Market Home Equity Loans,the Bank

Question 134

Multiple Choice

For a Citibank campaign to market home equity loans,the bank used "mail plus coupon plus 800 number plus outbound telemarketing plus print advertising." This kind of campaign is known as a ________.


A) single-vehicle, single-stage campaign
B) single-vehicle, multiple-stage campaign
C) multiple-vehicle, single-stage campaign
D) multiple-vehicle, multiple-stage campaign
E) none of the above

Correct Answer:

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