A media vehicle's ________ refers to its prestige and believability.People are more likely to believe a TV or radio ad and to become more positively disposed toward the brand when the ad is placed within a program they like.

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Editorial quality refers to the perception of a media vehicle's reliability and credibility. It is influenced by factors such as the accuracy and objectivity of the content, as well as the editorial guidelines and policies of the media outlet. The higher the editorial quality of a media vehicle, the more likely people are to trust and believe the advertisements placed within it. Additionally, when ads are placed within a program or content that aligns with the values and interests of the audience, it can increase the effectiveness of the advertising.

A Media Vehicle's ________ Refers to Its Prestige and Believability