In launching a new product,the advertiser chooses among continuity,concentration,flighting,and ________ advertising patterns.

Question

Quizplus · Accepted Answer

Pulsing advertising pattern would be the best choice, as it involves alternating periods of intense advertising and no advertising. This is effective as it can create a sense of urgency and build excitement around the product launch, while also allowing for some cost savings during periods where advertising is not as necessary.

In Launching a New Product,the Advertiser Chooses Among Continuity,concentration,flighting,and ________