Sales promotions used in markets of high brand similarity can produce a high sales response in the short run but little ________ gain in brand preference.

Name: Sales promotions used in markets of high brand similarity can produce a high sales response in the short run but little ________ gain in brand preference.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In markets with high brand similarity, sales promotions can temporarily boost sales but do not lead to a lasting increase in brand preference, hence the gain is not permanent.

Sales Promotions Used in Markets of High Brand Similarity Can