When two or more brands or companies team up on coupons,refunds,and contests to increase pulling power,it is called ________.
A) price packs
B) frequency promotions
C) team promoting
D) tie-in promotions
E) cross-promotions
Correct Answer:
Verified
Q52: Which of the following is NOT a
Q53: The _ method of measuring event effectiveness
Q54: MPR serves a special constituency,_.
A) the finance
Q55: In deciding to use a particular incentive,marketers
Q56: _ is a particularly important skill in
Q58: Supply-side measurement of event effectiveness focuses on
Q59: One of the potential disadvantages of sponsorships
Q60: When retailers buy more cases than are
Q62: The weighted number of exposures to an
Q81: One of the advantages of print ads
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