Media selection is finding the most cost-effective media to deliver the desired number and types of exposures to the target audience.

Question

Quizplus · Accepted Answer

Media selection involves choosing the best channels or platforms to reach the target audience while maximizing the effectiveness and cost-efficiency of the media plan. It considers factors such as audience demographics, behavior, media consumption habits, reach, frequency, and budget. The goal is to achieve the desired communication objectives within the available resources.

Media Selection Is Finding the Most Cost-Effective Media to Deliver