Strategically,outdoor advertising is often more effective at enhancing brand awareness or reinforcing brand image than creating new brand associations.

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Outdoor advertising is generally a medium that is more effective at increasing brand awareness or strengthening a brand's existing image rather than creating new brand associations in the minds of the target audience. This is because outdoor ads usually have limited space and time for conveying complex messaging or introducing new product features or benefits. Instead, they work better at communicating a brand's core values, personality, or unique selling proposition to make it more distinctive and familiar to potential customers. Thus, many companies use outdoor advertising as a complement to other marketing channels or tactics that can provide more detailed information or engagement with the brand.

Strategically,outdoor Advertising Is Often More Effective at Enhancing Brand Awareness