Advertising typically builds brand loyalty,and sales promotions can weaken brand loyalty.

Question

Quizplus · Accepted Answer

Advertising is intended to reinforce brand loyalty by exposing customers frequently and consistently to the brand's message. In contrast, sales promotions typically offer short-term incentives to purchase, which may not be enough to build sustained loyalty to the brand. In fact, relying too heavily on sales promotions can even cause customers to become disloyal, as they may begin to expect discounts and other incentives before making a purchase.

Advertising Typically Builds Brand Loyalty,and Sales Promotions Can Weaken Brand