For consumers,ideally,sales promotions would have short-run sales impact as well as long-run brand equity effects.

Question

Quizplus · Accepted Answer

Sales promotions that not only drive short-term sales but also create long-term brand equity are the ideal scenario for consumers. This is because promotions that are solely focused on driving immediate sales may decrease the perceived value of the brand in the long run. Therefore, sales promotions should be designed keeping in mind their potential impact on both short-term and long-term business objectives.

For Consumers,ideally,sales Promotions Would Have Short-Run Sales Impact as Well