Your product competes in a mature market and your company is the market leader in the category.The advertising objective for your product should be ________.

Question

Quizplus · Accepted Answer

When a product competes in a mature market and is already the market leader, the objective of advertising should be to stimulate more usage. This is because the focus should be on retaining existing customers and increasing their usage instead of trying to persuade new ones. Stimulating brand recognition or demonstrating superiority may not be as effective as increasing usage in this scenario.

Your Product Competes in a Mature Market and Your Company