Your research has shown that your consumers have a high forgetting rate on your product.In fact,the forgetting rate is as high as 20%.To reverse this trend,you will undertake an advertising campaign designed to get the message back into memory by emphasizing ________.
A) complicity
B) impact
C) reach
D) frequency
E) none of the above

Question

Quizplus · Accepted Answer

The best way to reverse the high forgetting rate is to increase the frequency of advertising messages. By repeating the message frequently, there is a higher likelihood of consumers recalling it and retaining it in their memory. Emphasizing complicity or impact alone may not be effective in reversing the forgetting rate, and reach alone may not be sufficient without frequency.

Your Research Has Shown That Your Consumers Have a High