If a full-page,four-color ad in Newsweek costs $200,000 and Newsweek's estimated readership is 3.1 million people,the cost of exposing the add to 1,000 people is approximately ________.
A) $41
B) $53
C) $65
D) $77
E) $84

Question

Quizplus · Accepted Answer

To calculate the cost of exposing the ad to 1,000 people, we need to divide the cost of the ad by the estimated readership, and then multiply the result by 1,000:

($200,000 / 3.1 million) x 1,000 = $64.51

Rounding this to the nearest dollar, we get $65. Therefore, the answer is C, $65.

If a Full-Page,four-Color Ad in Newsweek Costs $200,000 and Newsweek's