Buyers enter your market at a high rate and consumers purchase your product on almost a "daily" basis.With these two known characteristics about your consumers and market,you are better off using a(n)________ advertising timing pattern.

Question

Quizplus · Accepted Answer

Since buyers enter the market at a high rate and consumers purchase the product frequently, it's best to have a continuous advertising presence to maintain brand awareness and keep the product top-of-mind for consumers. An intermittent or flighting advertising pattern may lead to gaps in coverage and missed opportunities to reach potential buyers. A concentrated or pulsing pattern may be more appropriate for products with a seasonal or cyclical demand, but in this case, continuity is the most effective advertising timing pattern.

Buyers Enter Your Market at a High Rate and Consumers