Other media for direct-response marketing includes television.Television is used by direct marketers in conducting or producing "infomercials," and ________.
A) ad campaigns
B) direct response
C) at-home shopping channels
D) commercials
E) kiosks
Correct Answer:
Verified
Q1: Catalog shopping is big business,about _ of
Q2: Even when a specific campaign fails to
Q3: All companies need to consider and evaluate
Q5: A direct-mail campaign that has an order-response
Q6: One of the benefits of _ is
Q7: Direct marketing permits the _ of alternative
Q8: To encourage repeat visits to their Web
Q9: The Internet provides marketers and consumers with
Q10: Direct marketing allows marketers to test different
Q11: For a Web site,physical attractiveness is determined
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