Your company's direct-mail pieces include a telephone number and a Web address.Your company directs the consumer to visit your Web site and print coupons for your products.This is an example of what type of direct marketing
A) carpet bombing
B) lifetime value marketing
C) database marketing
D) real-time personalized marketing
E) interactive marketing

Question

Quizplus · Accepted Answer

This is an example of interactive marketing because the company is directing the consumer to visit their website and engage with their brand by printing coupons for their products. The use of a telephone number and web address allows for two-way communication between the company and consumer.

Your Company's Direct-Mail Pieces Include a Telephone Number and a Web