A company can add new products through acquisition or development.The acquisition route can take three forms.The company can buy other companies; it can acquire patents from other companies; or it can buy a ________ or _________ from another company.
A) license; franchise
B) license; receive permission
C) franchise; co-brand
D) franchise; acquire rights
E) none of the above
Correct Answer:
Verified
Q10: The new-product development process starts with the
Q11: One of the reasons new products can
Q12: _ is(are)a cross-functional group charged with developing
Q13: Most new-product activity is devoted to _
Q14: Most new-product activity is devoted to _.
A)
Q17: Most established companies focus on _ when
Q18: New-product ideas can come from interacting with
Q19: A(n)_ strategy to designing new products attaches
Q20: Many top companies use the _ to
Q44: _ means inviting the Internet community to
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