The number-one success factor for new products is ________.

Question

Quizplus · Accepted Answer

Product uniqueness and superiority is the most important factor for the success of new products. If a product is not unique or superior, it will not be able to differentiate itself from the competition or meet the needs and wants of consumers. The marketing department and budget are also important, but they will not be effective if the product is not compelling. Market-skimming pricing may be effective in some cases, but it cannot compensate for a product's lack of uniqueness or superiority.

The Number-One Success Factor for New Products Is ________