When Scott Paper couldn't compete with Fort Howard Paper Co.on price for the lucrative institutional toilet tissue market,it decided to differentiate by making larger rolls of paper and providing institutional customers with free dispensers.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of incremental innovation, which involves making small improvements or additions to an existing product or service to differentiate it from competitors. Scott Paper did not introduce a revolutionary new product or service, but rather made small changes to its existing product to appeal to a specific market segment.

When Scott Paper Couldn't Compete with Fort Howard Paper Co