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Your Company Is in the Beginning Stages of Rolling Out

Question 140

Multiple Choice

Your company is in the beginning stages of rolling out its new line of fishing gear.Targeted consumers include fishing clubs,sporting good store buyers,and subscribers to fishing magazines.In marketing terms,these prime prospects would be classified as ________.


A) indirect users
B) innovators
C) early adopters
D) heavy users
E) laggards

Correct Answer:

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