Fewer than 10% to 15% of all new products are truly innovative and new to the world.In producing a new-to-the-world product,as opposed to a brand or line extension,a firm and a market face increased pressures in what two areas

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The Answer of Fewer than 10% to 15% of all new products are truly innovative and new to the world.In producing a new-to-the-world product,as opposed to a brand or line extension,a firm and a market face increased pressures in what two areas

Fewer Than 10% to 15% of All New Products Are