The major decisions in international marketing include which of the following steps
A) Deciding whether to go abroad
B) Deciding which markets to enter
C) Deciding how to enter the market
D) Deciding on the marketing program
E) All of the above

Question

Quizplus · Accepted Answer

All of the steps listed (deciding whether to go abroad, deciding which markets to enter, deciding how to enter the market, and deciding on the marketing program) are major decisions in international marketing. Each step is crucial for a successful entry into a foreign market.

The Major Decisions in International Marketing Include Which of the Following