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In an Adapted Marketing Mix,the Producers ________ the Marketing Programs

Question 28

Multiple Choice

In an adapted marketing mix,the producers ________ the marketing programs to each target market.


A) reduce the importance of each element of the marketing program to adjust for cost differential between countries
B) decide on which element of the marketing mix to change for each country and target market prior to entering the country
C) change packaging and distribution but leave the advertising message unchanged
D) change only one element of the marketing mix per country
E) tailor the marketing programs to each target market.

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