Global firms,because they are targeting such a large market,must abandon niche strategies.

Question

Quizplus · Accepted Answer

Global firms can still use niche strategies to gain a competitive advantage and differentiate themselves from competitors within a larger market. Niche strategies allow global firms to focus on a specific customer group or market segment, and tailor their products or services to meet their unique needs and preferences. This can lead to increased customer loyalty and profitability for the company.

Global Firms,because They Are Targeting Such a Large Market,must Abandon