When Microsoft introduces a new form of Windows software,the first-mover approach is preferred.Microsoft would then tend to use which form of entry strategy
A) Market attractiveness
B) Continuous
C) Born global
D) Sprinkler
E) Waterfall

Question

Quizplus · Accepted Answer

The Sprinkler strategy is characterized by a widespread launch into multiple markets simultaneously. In this case, Microsoft would likely use the Sprinkler approach to quickly saturate the market and establish Windows as the dominant operating system.

When Microsoft Introduces a New Form of Windows Software,the First-Mover