Some of the specific means by which cause-marketing programs can build brand equity with consumers include _________.

Question

Quizplus · Accepted Answer

Cause-marketing programs can help build brand equity by creating awareness and enhancing brand image, establishing brand credibility, evoking brand feelings and creating a sense of brand community, and eliciting brand engagements. All of these factors contribute to the overall value and reputation of the brand and can help attract and retain loyal customers.

Some of the Specific Means by Which Cause-Marketing Programs Can