Choosing the Right Goal or Objective for a Social Marketing

Choosing the right goal or objective for a social marketing program is critical.Some examples of the range of possible objectives include ________.

A) cognitive campaigns, action campaigns, behavioral campaigns, value campaigns
B) cognitive campaigns, behavioral campaigns, marketing campaigns, advertising campaigns
C) cognitive campaigns, marketing campaigns, brand campaigns, value campaigns
D) shock campaigns, marketing campaigns, brand campaigns, action campaigns
E) behavioral campaigns, action campaigns, "shock" campaigns