The danger with cause-related marketing is that it can backfire if cynical consumers question the link between the product and the cause and see the firm as self-serving and exploitive.

Question

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Cause-related marketing can be perceived as insincere or self-serving if consumers doubt the authenticity of the link between the product and the cause. This can result in a backlash against the firm, potentially harming their reputation and sales.

The Danger with Cause-Related Marketing Is That It Can Backfire