The actual success of the social marketing program should be evaluated in terms of the program objectives.

Question

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The success of a social marketing program should be evaluated based on whether it achieved the objectives that were set out for the program. If the program met or exceeded those objectives, it can be considered successful. If it fell short of the objectives, it may be necessary to revise the program or the objectives themselves to improve future outcomes.

The Actual Success of the Social Marketing Program Should Be