Your company believes that each major brand should be run by a ________,consisting of key representatives from the major functions.

Question

Quizplus · Accepted Answer

A brand-asset management team consists of key representatives from major functions and is responsible for managing and building the brand. This approach ensures that each major brand is given the attention and resources it needs to succeed, and that decisions are made with the brand's long-term health in mind. Product teams, market-management organization teams, market-centered organization teams, and customer-management organization teams may focus on specific areas of the business, but may not have the same holistic approach to managing brands.

Your Company Believes That Each Major Brand Should Be Run