2006 saw the highly publicized launch of (RED),a campaign created to raise awareness and money for The Global Fund by teaming with brands such as American Express,Motorola,Converse,and Gap to produce (PRODUCT)RED branded products.For these companies,this is an example of ________.

Question

Quizplus · Accepted Answer

This campaign is an example of cause-related marketing, where for-profit companies partner with a non-profit organization to promote a social cause or issue while simultaneously benefiting their own brand.

2006 Saw the Highly Publicized Launch of (RED),a Campaign Created