What is the danger to a firm of limiting its cause-related marketing to one particular cause
A) It may limit the consumers or other stakeholders who could transfer positive feelings from the cause to the firm.
B) The cause may go out of business as a cure is found or the problem(s) is(are) eliminated.
C) The cause may be subject to government regulations or investigations, thereby embarrassing the firm.
D) The cause may not reach enough consumers for the firm to realize a profit from the support.
E) The firm must cover many bases because they sell to many consumers.

Question

Quizplus · Accepted Answer

Limiting cause-related marketing to one particular cause may limit the potential audience who share positive feelings towards that cause. By supporting multiple causes, a firm can appeal to a wider range of consumers and stakeholders.

What Is the Danger to a Firm of Limiting Its