Going forward,there are a number of imperatives to achieving marketing excellence.For example,marketers must ________.
A) create new ideas if the company is to prosper in a hypercompetitive market
B) strive for customer insight and treat customers differently but appropriately
C) build strong brands through performance, more than through promotion
D) go electronic and win through building superior information and communications systems
E) all of the above

Question

Quizplus · Accepted Answer

All of the above imperatives are important for achieving marketing excellence. Creating new ideas, striving for customer insight, building strong brands through performance, and going electronic with superior information and communication systems are all vital for success in a competitive market.

Going Forward,there Are a Number of Imperatives to Achieving Marketing