A claim of trademark dilution requires proof that consumers are likely to be confused by a connection between the unauthorized use and the mark.

Question

Quizplus · Accepted Answer

A claim of trademark dilution does not require proof of consumer confusion, unlike a claim for trademark infringement. Dilution occurs when an unauthorized use of a mark causes the mark to lose its uniqueness and distinctiveness. The unauthorized use may not necessarily result in consumer confusion.

A Claim of Trademark Dilution Requires Proof That Consumers Are