When marketing wants to purchase an advertising media campaign, the _____ should specify the work that is to be completed, when it is needed, and what type of service provider is required.

Question

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The statement of work (SOW) is a document that outlines all the details and expectations of a specific project or contract task. When marketing wants to purchase an advertising media campaign, they should provide a clear SOW to the service provider, specifying the work to be completed, the timeline, and any other necessary details. This helps to ensure that both parties are on the same page about the project objectives and deliverables.

When Marketing Wants to Purchase an Advertising Media Campaign, the _____