_____ focuses attention on the outcomes the customer wants, not on the precise configuration of the product or service.
A) Description by industry standard
B) Description by brand
C) Description by specification
D) Description by performance characteristics
E) Description by market grade

Question

Quizplus · Accepted Answer

Description by performance characteristics focuses on the outcomes and benefits that the customer desires from a product or service, rather than the technical details or configuration. It highlights the specific features and functions that will deliver those outcomes, which is more relevant to the customer than a general industry standard or brand-specific description.

_____ Focuses Attention on the Outcomes the Customer Wants, Not