The goal of _____ is to be able to understand, identify, and exploit cost savings opportunities that may have been overlooked by business unit managers or even by suppliers in bringing the products and services to the appropriate location.
A)Marketing research
B)Make-buy analysis
C)Value chain analysis
D)Price analysis
E)Cost analysis

Question

Quizplus · Accepted Answer

The definition given in the question matches the concept of value chain analysis, as it aims to analyze the entire process of bringing a product or service to market in order to identify areas where cost savings can be made. Marketing research involves gathering data on customers and their preferences, make-buy analysis focuses on whether to produce in-house or outsource, price analysis focuses on setting prices for products or services, and cost analysis involves looking at the expenses associated with producing a product or service.

The Goal of _____ Is to Be Able to Understand