The market-share model is also known as the penetration pricing model and is an aggressive pricing approach for efficient producers because price is a direct function of cost.

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The statement is true. The market-share model is also called the penetration pricing model and involves setting a low price to gain a larger market share. This pricing approach works well for efficient producers as they can keep prices low due to their low costs.

The Market-Share Model Is Also Known as the Penetration Pricing