In the _____, pricing is based on the assumption that long-run profitability depends on the market share obtained by the supplier.

Question

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The market-share model assumes that the long-run profitability of a supplier depends on the market share obtained. Therefore, pricing decisions are made with the objective of increasing or maintaining the supplier's market share. This can be achieved by setting prices lower than competitors, offering greater value, or investing in marketing to increase brand awareness and attract more customers.

In the _____, Pricing Is Based on the Assumption That