A _____ is an independent firm that neither buys nor sells goods but seeks to facilitate the electronic purchasing process through value enhancement.

Question

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A third-party marketplace is a platform that serves as an intermediary between buyers and sellers. It provides value enhancement by facilitating the electronic purchasing process without buying or selling goods, thus being independent. The other options (strategic alliance, partnership, horizontal portal) do not fit the description of a firm that provides such facilitation without buying or selling goods.

A _____ Is an Independent Firm That Neither Buys nor Sells