Because of information transparency, product and service innovations from suppliers will be decreasingly important to competitive success.

Question

Quizplus · Accepted Answer

Information transparency may lead to stronger competition and increase the value of unique product and service innovations. While transparency allows consumers to access more information about products and services, it also increases the need for differentiation in order to stand out among other suppliers. Therefore, product and service innovations may still be important for competitive success.

Because of Information Transparency, Product and Service Innovations from Suppliers