The principal criterion by which voters choose among candidates is their party identification or label.

Name: The principal criterion by which voters choose among candidates is their party identification or label.
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Question

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Studies have shown that party identification is the most important factor in determining how people vote. Other factors, such as candidate qualities and issue positions, can also play a role, but party identification tends to be the most consistent and powerful predictor of voting behavior.

The Principal Criterion by Which Voters Choose Among Candidates Is