The deeply ingrained principles that guide all of a company's actions and decisions are the firm's

Question

Quizplus · Accepted Answer

Core values are the fundamental beliefs and principles that guide a company's behavior and decision-making processes. Vision statements describe the desired future state of the organization, while mission statements define its purpose and primary activities. Guiding lights may be similar to core values, but it is not a commonly used term in business. Therefore, the best choice is C: core values.

The Deeply Ingrained Principles That Guide All of a Company's