An approach by which corporate giving is designed in a way that best fits with the firm's overall mission and goals is called
A) strategic philanthropy.
B) mission-driven giving.
C) goal-directed philanthropy.
D) directed giving.

Question

Quizplus · Accepted Answer

Strategic philanthropy is the most appropriate choice because it refers to a process through which corporate giving is aligned with a firm's broader objectives and goals. A company's philanthropic activities should be carefully planned and implemented to make a significant impact and achieve the desired results, both for the recipient organization and for the company itself. Mission-driven giving, goal-directed philanthropy, and directed giving are all related concepts, but they do not capture the full scope of strategic philanthropy.

An Approach by Which Corporate Giving Is Designed in a Way