Rational decision makers continue to acquire information as long as the additional benefit expected from that information _____ the additional cost of gathering it.
A) is less than
B) exceeds
C) is equal to
D) is the same as
E) is different from

Question

Quizplus · Accepted Answer

Rational decision makers continue to acquire information as long as the expected additional benefit from that information exceeds the additional cost of gathering it. This is because the decision to acquire more information is based on a cost-benefit analysis, where the action is deemed rational if the benefits outweigh the costs.

Rational Decision Makers Continue to Acquire Information as Long as the Additional