In the context of segmentation of customers in database marketing, _____is used to discover patterns and relationships.is a variable that includes gender, age, income, and marital status.
A) strategical information
B) geographical information
C) psychographic information
D) demographic information

Question

In the context of segmentation of customers in database marketing, _____is used to discover patterns and relationships.is a variable that includes gender, age, income, and marital status. ​
A) strategical information
B) geographical information
C) psychographic information
D) demographic information

Quizplus · Accepted Answer

Demographic information refers to characteristics such as gender, age, income, and marital status that can be used to segment customers in database marketing. Psychographic information refers to the values, attitudes, and interests of customers, while geographical information refers to their location. Strategical information is a more general term that could refer to any information that is relevant to a marketing strategy.

In the Context of Segmentation of Customers in Database Marketing