In the context of customer relationship management (CRM), _____ requires gathering a lot of information about customers' preferences and shopping patterns.
A)idealization
B)localization
C)personalization
D)visualization

Question

Quizplus · Accepted Answer

Personalization in CRM involves tailoring products, services, and communications to individual customer preferences and behaviors, which necessitates collecting extensive information about their likes, dislikes, and shopping habits.

In the Context of Customer Relationship Management (CRM), _____ Requires