A company can purchase a maintenance, repair, and operation (MRO) package that might include services from different vendors, but an e-distributor coordinates them into one package for customers. This packaging is an example of a _____.
A) vertical market
B) targeted market
C) horizontal market
D) database market

Question

Quizplus · Accepted Answer

The packaging of different services from various vendors into one MRO package for customers is an example of a horizontal market. A horizontal market includes a wide range of products and services from multiple vendors, as opposed to a vertical market that focuses on a specific industry or product category. A targeted market is a specific group of customers that a product or service is aimed at, and a database market focuses on the collection and analysis of customer data.

A Company Can Purchase a Maintenance, Repair, and Operation (MRO)