Allied Inc., a beverage manufacturer, follows a societal marketing orientation. It wants to revamp its existing containers as they were found to be harmful to its users. In this case, Allied Inc. should:

Question

Quizplus · Accepted Answer

As a company with a societal marketing orientation, Allied Inc. should prioritize the well-being of its users and aim to produce products that are less harmful to society and the environment. Therefore, it is best for Allied Inc. to produce containers that are less toxic than its previous containers, rather than choosing options that could harm the environment or put its users at risk.