The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?
A)It overlooks the importance of market research.
B)It manufactures products that are similar to its competitors' offerings.
C)It satisfies its customers' wants and needs legally and responsibly.
D)It lacks an understanding of its competitors' strengths and weaknesses.

Question

Quizplus · Accepted Answer

Since Leyton Electronics Inc. favors market orientation, it aims to satisfy its customers' wants and needs legally and responsibly. This means the company puts its customers' needs first and tries to understand their wants and requirements, so it can deliver products and services that meet their expectations better than its competitors. This approach involves conducting market research and analysis to gain insights into customer preferences and behavior, as well as competitors' strengths and weaknesses, to develop strategies to gain a competitive advantage. Therefore, it is unlikely that Leyton Electronics Inc. overlooks the importance of market research, manufactures products similar to its competitors, or lacks an understanding of its competitors' strengths and weaknesses.

The Management of Leyton Electronics Inc