Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to:
A)be inward looking, focusing on selling what the firm makes.
B)take responsibility for the customers' well-being and interests.
C)assume that sales depend on a customer's decision to purchase a product.
D)focus on determining the needs of the customers rather than selling aggressively.

Question

Quizplus · Accepted Answer

Nessca Corp's focus on competitive advertising and promotion without relying on market research suggests that the company prioritizes selling what it makes over understanding what its customers actually want or need. This indicates an inward-looking mindset that prioritizes the company's interests over the customers'.